What do you think you need to do to lose weight?

Do you think that succeeding at weight loss involves sacrifice and suffering? You’re not alone. Most women over 40 think that weight loss involves some combination of:

One. Starving yourself (or at least drastically cutting back what you eat)

Two. Killing yourself at the gym.

The irony is that even though most women over 40 fail to lose weight and keep it off using this approach, they still think that deprivation and suffering is the key to weight loss. They rationalise that previous failures were due to insufficient commitment or willpower.

But here’s the truth:

“The more unpleasant you make losing weight, the less likely you will succeed.”

Weight If your means of losing weight involve discomfort, it’s hard to muster up the willpower or the commitment to keep going. In other words, brutal diets or exercise regimes are not the way to lose weight. You are in fact sabotaging your chances of success when you do things that are unpleasant.

You might be able to force yourself to run three miles at 5am in the morning a few times, but will you still be doing it in five years time? Do you even want to?

You might be able to resist eating chocolate and cake and ice cream for a few weeks, but do you really want to live like this for the rest of your life?

Of course not. And that’s why most people fail to lose weight. They set themselves up to fail, by doing things that are too drastic and painful.

Instead of focussing on how much you need to starve yourself, your real focus should be on:

“How can I maximise my chances of sticking with this weight loss plan for life?”

In other words, only do things that you are happy doing for the rest of your life.

The reply to all of this is often: “But if I don’t deprive myself, then I won’t lose weight”.


It might sound heretical to suggest that you can lose weight without depriving yourself. But I have seen it happen enough times to know that it is possible. And there’s nothing magical about this. Here is the basis of sustainable weight loss:….Read more

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