That was the question 12 of us pondered for three hours. We were from the public health, medical, research, academic, advertising and philanthropic communities and had come together to brainstorm.
Each of us was convinced by the accumulating science that sugar was bad, really bad. A change in our thinking had occurred. The old paradigm was that sugar could be bad if you didn’t burn off the excess calories. You would become fat, and being fat would make you prone to a host of medical illnesses like diabetes, and heart disease.
We now know that consumption of sugar can kill by causing heart attacks, diabetes,high blood pressure, and cancer. Sugar has also been implicated in fatty liver disease,obesity and dementia. You don’t need to get fat to be adversely impacted. Forty per cent of normal weight individuals are metabolically abnormal and at risk. Sugar can kill without us being forewarned by the accumulation of fat around our waistlines.