Sweets It’s been called a poison, a drug and a toxin, and scientists have started blaming it for everything from obesity to heart disease to diabetes. It’s sugar—specifically, added sugar, not the kind in fruit—and while we all know we should eat it “in moderation,” that can be almost impossible (we’ll explain why in a minute). While there are a million ways to lose weight, feel better and improve your health, giving up added sugar—as unfathomable as that might seem to those of us who live for sweet rewards, motivators and indulgences—is the only strategy that health care providers everywhere would support. Here’s why:

1. Sugar is harder to resist than any other food.

We need sugar to function—without it, we’d quickly power down. It’s so important, in fact, that our bodies have the ability to synthesize it from fat, complex carbs and protein through processes that take place in the liver. But when presented with effort-free sugar on a platter (or in a drinking glass or a candy box), our bodies go wild. Sugar is even more compelling than fat, found a recent study in the American Journal of Clinical Nutrition. Researchers tracked brain activity in more than 100 high school students while they drank chocolate-flavored milkshakes and found that shakes that were high in sugar but low in fat fired up the brain’s reward circuitry just as strongly as super-decadent shakes that paired sugar and fat in large quantities. Increasing the fat content of the shakes didn’t have the same effect, affirming thatsugar was what the students’ brains really wanted.

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