False advertising is prohibited by federal law, and the term “diet” is only permitted on brands or labels when it is not false or misleading. Two years ago — in light of the overwhelming amount of research demonstrating that artificially sweeteners actually raise your risk of obesity rather than combat it — the consumer group U.S. Right to Know (USRTK) asked the Federal Trade Commission and the Food and Drug Administration (FDA) to investigate Coca-Cola Co., PepsiCo Inc. and other companies for false advertising.

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